Textbook
Travel/Tourism
Softcover, 384 pages
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Introduction
to Travel
and Tourism
First Edition
©2005
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Publisher: Delmar Learning
Author: Marc Mancini
This introduction to all sectors of the travel industry gives readers a sturdy foundation
for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and
it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers
understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an
“evergreen” approach in writing this book, ensuring that its content will not become obsolete in a swiftly
changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and
italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration
and entertaining, creative activities reinforce the material in each chapter.
Features:
- Provides an overview of all sectors of the industry.
- Addresses the new realities of the travel industry.
- Explores customer motives, Internet applications, and key industry brands.
- Ensures that readers acquire all the facts, insights, and insider knowledge they need to succeed in the travel
industry.
- Serves as a foundation for all future travel studies.
$69.95
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