Textbook
Travel/Sales
Softcover, 324 pages

Publisher: Delmar Learning
Author: James F. Burke, Barry Resnick

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

Features:

• Gives a real-world perspective with professional and marketing profiles from leading companies.
• Covers the marketing cycle as well as specific related topics such as service distribution networks, service quality, and salesmanship.
• Exams, discussion questions, and exercises help readers monitor their progress.
• Focuses on both tourism and travel to provide readers with a balanced perspective.

$126.95

• Table of Contents
• Read Excerpt: Chapter (PDF)
• Read Excerpt: Table of Contents (PDF)
• Read Excerpt: Preface (PDF)
• Author Information

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