Textbook
Tourism/Sales
Softcover, 256 pages

Publisher: Delmar Learning
Author: H. Kenner Kay, CTC, ACTM

This comprehensive new book was written for anyone striving to build a successful career in the tourism industry. From the student to the seasoned professional, this how-to guide offers specific steps on approaching and closing potential sales, improving technique by focusing on attitude and problem solving, and providing expert customer service. The reader will find the material widely applicable, as it addresses all sectors of the tourism industry, including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. Offering thorough coverage of the tourism sales process, this book is the perfect on-the-job resource.

Features:

• Tourism sales process presented in 12 points, providing step-by-step instruction on how to approach and close a potential sale.
• Presented material can be utilized for all sectors of the tourism industry, making it widely applicable.
• Role-playing exercises provide practical situations to learn from.
• Offers instruction on how to increase sales by focusing on attitude and problem-solving skills.

$67.95

• Table of Contents
• Read Excerpt: Chapter (PDF)
• Read Excerpt: Table of Contents (PDF)
• Read Excerpt: Preface (PDF)
• Author Information

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