Textbook
Travel/Tourism
Softcover, 240 pages
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E-Commerce and
Information Technology
in Hospitality and Tourism
©2004
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Publisher: Delmar Learning
Author: Zongqing Zhou, Ph.D.
The travel professional who wants to stay on the cutting edge will find this to be a great
resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service
and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an
extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce.
“E-Commerce and Information Technology in Hospitality and Tourism” contains essential information about
business-to-business and business-to-consumer e-commerce models, and about marketing schemes and
strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability,
privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the
Internet's impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and
breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and
leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the
industry.
Features:
- Key words and terms, learning objectives and case studies promote understanding.
- Discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage.
- Concepts presented in a manner that promotes improved customer service and marketing.
- The latest resources and Web sites provide opportunities for further exploration.
- Business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for
practical application.
$43.95
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