Textbook
Hospitality/Marketing
Hardbound, 608 pages
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Hospitality
and Travel
Marketing
Third Edition
©2002
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Publisher: Delmar Learning
Author: Alastair M. Morrison
For those who are seeking a career in hospitality, hotel, and restaurant management, this
edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry,
and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and
travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include:
research and analysis; plans and strategies; marketing segmentation and trends; product development;
partnership; people and service; packaging; the distribution mix and the travel trade; communications;
advertising; sales promotion and merchandising; sales management; personal selling; public relations;
and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as
a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color
insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.
Features:
- Marketing plans give complete coverage from concept and development to implementation and evaluation.
- Excellence Cases in each chapter describe successful organizations and the marketing techniques they have adopted.
- Hospitality and Travel Marketing System model clearly structures marketing techniques and principles.
- Key Web sites provide readers with additional references for further topic exploration.
- “Touch of Technology” and “Did You Know” elements offer background information and
interesting facts related to the world of hospitality and travel.
- Four-color insert illustrates some of the best examples of advertising and sales promotion in the industry.
$108.95
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