Textbook
Beverage/Wine
Paper, 144 Pages

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The New Short Course In Wine
First Edition
©2007
Publisher: Pearson Education, Prentice Hall
Author: Lynn Hoffman, The Wine School of Philadelphia
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Appropriate for Beverage Management and Intro. to Wine courses within Culinary Arts & Hospitality
Management departments.
This book is intended for students of wine who are looking for a true professional understanding of the
subject: one that includes the culture and context of humankind’s most civilized and important drink.
It’s no surprise that every year, more Americans are discovering the pleasures of wine. Many of
these new enthusiasts will be the first ones in their families to be wine-lovers and so they will have thousands of
questions about wine. They will be in the position of recent immigrants in a strange and fabulous country. There are new
words, strange customs and a bewildering variety of choices. The New Short Course in Wine is their guidebook. This is a
book about the history, the science, the business and the pleasure of wine. It assumes that the reader is smart and
curious. It is a first book for aspiring professionals in the hospitality business and it may be the right book for
everybody else. It is not a book for Compete Idiots, but it might be the book for people who are tired of being treated
like Dummies. The New Short Course in Wine assumes that along with learning about wine, readers want to have fun with it.
The simple fact is that pleasure is good for you: it‘s a vitamin for the soul. Refined pleasures are better
still: they engage your brain and tend, on the whole, to become more delightful as the years go on. What is claimed for
virtue is more truly said of pleasures: they are their own reward. Taste centered: Readers learn about the fun and
excitement of wine and then learn about the history, typologies and winemaking. Author steers clear of lists (wine
brands, distributors, drinks) and focuses on practical information to aid the learner in general wine knowledge.
Conversation writing style! This book is intended for new connoisseurs, as well as “aged” aficionados of
wine, who are seeking an understanding and deeper appreciation of the culture and context of the most civilized and
important libation. Individuals seeking to understand the concept of creating this powerful beverage, as well as the
symbolism behind its creation will find this book helpful.
$20.00
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