Textbook
Restaurant/Service
Hardcover, 224 pages
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Selling
the Sea
An Inside Look at the
Cruise Industry
Second Edition
©April 2007
Publisher: John Wiley & Sons, Inc.
Author: Bob Dickinson, Andy Vladimir
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An insider's view of how the cruising business operates.
Selling the Sea offers a complete picture of the cruise line industry
along with step-by-step coverage of how to effectively market the cruising experience. This updated
Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising,
and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social
directors, food and beverage managers, and cruise line executives who have hands-on experience at the
day-to-day workings of a cruise ship.
Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a
member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir (Coconut Grove, FL) is
a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and
contributing editor of Quest magazine.
$40.00
New to This Edition
Hallmark Features
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